MEET LA MUZA: Aysha
Aysha has a strong stance not only in her photos, but her take on the world. When Clarisse, who is the CMO of Casa Muza and Aysha met a few years ago at an event, they immediately bonded from growing up in different parts of Europe and was inspired by her far before knowing her presence on social media (@africanmelaninnn). Clarisse describes Aysha originally from Guinea, as a self-made resilient leader who paved her career into a creative outlet simultaneously maintaining her day job until solely focusing on her own endeavors as a content creator.
She has a sense of style and purpose. Her collective standout outfits match her confidence to communicate that beauty to her means embracing diversity, said in a recent post. We’ve been sold this image of beauty, but not the true essence. Aysha wants to break down those barriers, talk about misconceptions about WOC creatives, tokenism, and speak on behalf of a sisterhood of black creative influencers. We love the balance of both lite and more complex content Aysha shares through her channel. Her followers can broaden their perspectives on a topic and learn the perfect lip combo in a swipe.
Who is your current Muse?
I don’t have a specific woman in mind, but when I think of Muses that inspire me, I would honestly say every woman that is out there working hard to achieve her dreams is a muse to me.
What does it mean to you to be a muse for other women?
To inspire other women through my work, drive and ambition to become a better version of myself in all aspects of my life.
What is your life motto or favorite quotes?
“For indeed, with hardship, will be ease.” This life motto always keeps me going because I know that I can overcome anything thrown at me and I will always rise in the end.
As a creative, where do you find inspiration?
In my environment, in the music I listen to and in the people I look to.
Share an accomplishment or a #blackgirlmagic moment.
I created a project last year called WOMEN OF COLOR PROJECT and it got picked up and featured in TEEN Vogue!
What does sustainable and ethical fashion mean to you?
Fashion that was created without harming or violating anyone’s rights in the process of making it, bad working conditions or exploitation.
If you could choose a song to describe your life, which would it be?
BOSS by The Carters.
What has been most inspiring to you about Casa Muza?
That everything is designed by Polet!